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Johnny Cupcakes announces closure of flagship store, transition to Marketing career


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Boston-based entrepreneur and public speaker Johnny Cupcakes has announced that he will be closing the flagship retail location of his Johnny Cupcakes clothing brand to focus on a new career in marketing. The Johnny Cupcakes store has been a fixture on Newbury Street in Boston since 2006. Cupcakes (real name Johnny Earle) has announced his intention to move the Johnny Cupcakes clothing brand to a subscription service in 2025. This would mean the closure of his online store offering as well as a network of retailers carrying the brand throughout the United States. Read the full statement from the Johnny Cupcakes Instagram page below.

We would like to wish Earle all the best with his new ventures.